What is SEO?

Search Engine Optimization (or SEO) is like Miracle Grow for your business when done right, and like salting the fields when done poorly. SEO in a general sense means how well the content on your website is fertilized for Google, Bing, and other search engines to help it grow to the top of results pages. Think of the sites that come up on the first page of Google – the sweet spot to be. Chances are, they have dedicated no small part of their efforts by curating the content on their site to be attractive to the search algorithms that scour the internet for information when a user inputs a search string.

The Google document Search Engine Optimization Starter Guide puts it as:

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

But what the search engines attempt to determine at the end of the day is who has their content arranged the best for a human? How likely, based on the search engine’s recommendation, is the user who was searching in the first place likely to find the relevant content they were casting a net for?

Get in touch with Magnetic Arrow and we will give a free look at your website’s SEO positioning and make recommendations on how to strengthen yourself to get higher in the search results.

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