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“What’s in a brand? Why is graphic design important? What is graphic design, anyhow? Just some colors and shapes, right?”
Well, yes to put it simply… but that’s like saying a house is just some wood and nails. It’s not what makes it up, it’s the plan that every element is drawn towards render. Think of some of the most identifiable (and consequently, valuable) brands in the world and their branding will flash through your brain. Apple. Nike. Mercedes-Benz. That’s not an accident; that’s a concerted effort by teams of creatives to establish and foster a brand and identity.
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